Agri-Marketing training from top-level industry professionals.
Do you dream of selling your beef in a farm-to-table business? Whether it be selling freezer beef to your local community to make a little side hustle from your ranch, or you wish to sell at farmers markets or food service, here's your roadmap. This course contains 13 video modules, at about 90 minutes of instruction time, showcasing the tips you need to build a successful farm to table brand from the ground up. Also includes digital downloads for: -Sample cutting order-Sample pricing spreadsheet-Sample shipping cost and inputs
Nearly 3 hours of tips, training, and hacks on "how to" run a great ranch office! Video modules include organizing the ranch office, facing common challenges, managing sales records and customer contacts, human resources, accounting tips, hospitality, marketing, event management, delivering a great customer experience, managing partnerships, working with breed associations, a social media overview, and more! Also includes tons of bonus materials such as sample sales tickets, sample employee forms, sample semen inventory forms, event planning checklist, and more!
Getting into the purebred cattle business is an exciting venture, but if you're new in the registered business, you'll need a game plan. Success doesn't just happen overnight because you've invested in high profile cattle. You have to work hard to build your brand name, develop a marketing plan, and make contacts. In this 110 minute course, you'll get access to 5 video training modules taught by Rachel Cutrer that explains building your foundation of purebred herd, and a year-by-year plan to help build a solid marketing program. Topics include business setup, marketing ideas and options, and more.
Learn the who, what, when, and where of social media with this brand new online course! Designed for farmers, ranchers and ag-business owners. We'll cover the basics of social media and it's most popular platforms including Facebook, Twitter, Pinterest and Snapchat, guide you to create relevant content, and help you use paid advertising.
Our flagship and most comprehensive marketing virtual course! Learn the most current trends and strategies in ag / livestock marketing in this online virtual course taught by the marketing experts at Ranch House Designs.
The RHD Virtual Marketing Summit takes the content from the leading workshop on purebred livestock and agri-marketing and brings it to the comfort and convenience of your computer! For nearly 10 years, thousands of individuals have attended our workshops to improve their skills in livestock photography, social media, branding, marketing strategy, and more. This workshop is taught by ag people, for ag people.
Save $48 when you join our Ethical Livestock Photo Editing Bundle, which includes 3 mini-courses on all the tools needed to fine tune your livestock photos in Adobe Photoshop. You'll learn how to remove a halter, mud, distracting background objects, how to do animal cutouts and more! Work along with Rachel Cutrer as you learn multiple Photoshop tools. Also includes bonus material of our Photoshop Editing Tools PDF printout and ethical photo retouching standards.
Removing a halter is a photoshop skill that many cattle people want to learn, because it's a quick and easy way to dress up your photos in an ethical manner. In this quick 20-minute tutorial, you're provided an original photo, and can work along and watch Rachel Cutrer demonstrate step by step in Photoshop of how to remove a halter and other general objects in Photoshop in an ethical manner.
Have you ever had a photo where your anima looks great, but you have these problems? • A barn in the background• Another animal in the photo• Animal covered in mud Good livestock photography focuses on the singular subject, but we all know sometimes that can be a challenge. In this mini-course, Rachel Cutrer walks you through the tools needed to ethically clean up backgrounds in your photo, including removing other animals, cleaning mud and dirt off animals, and more. She'll discuss using several different Photoshop tools to achieve your end goal - a great livestock photo!
Great livestock ad designers need to know how to do cutouts to completely erase a background from a photo. It gives your ads and catalogs a creative edge. In this mini-course, learn the skills needed to successfully master cutouts using Adobe Photoshop tools. Hosted by Rachel Cutrer.
While we are a professional web design firm, a lot of people want to attempt to build their own website or online store. In this two part series, senior level designers from Ranch House Designs will provide an overview of both. Part 1 is a 30 minute high level overview of the tools, programs, and time needed to try to build your own website, taught by Sarah Simpson. Part 2, taught by Carole Arriaga, teaches a high level view of how to setup a Shopify store, and online sales tips. In total, this mini-course is 60 minutes of basic training to help you get started on a path to building a basic website or online store. And of course, RHD is always glad to provide an estimate to build your website or online store for you too!
Learn the latest trends in purebred and show cattle marketing in this 1 hour webinar. Topics include building your brand name, connecting with customers, identifying your target customer, advertising recommendations, social media tips, print advertising, post pandemic trends, and showing up in search for desktop, mobile and voice. Also includes a 30 minute bonus Q&A session addressing topics of semen sales, building an international market, using showing as a marketing tool and more.
Learn how to host your best online cattle sale possible! Rachel Cutrer provides a 90-minute video training to help seedstock producers elevate their marketing and sale figures. The course contains 8 modules that discuss the key steps in planning and holding an online sale - PLUS learn how the presenter was able to double their sale average in a 5 years period. Learn how to know if you're ready to hold an online sale, choose a provide, build a sale timeline, and promote your sale. Plus - what to expect and do on sale day and after the sale.
The video recordings of the 2020 BRC Brahman Days Workshop. This year's theme focuses on Brahman past, present and future and it's role in the beef industry from conception to consumption.
Brahman Academy is B.R. Cutrer, Inc'.s signature program designed to teach Brahman breeders (or those with a desire to become a Brahman breeder) the total picture of selecting, breeding, raising and marketing Brahman cattle so they can eliminate problems, increase productivity and efficiency, and have a more profitable Brahman cattle operation.
In this one-hour webinar, Keaton Dodd discusses an overview of the major historical Brahman cattle bloodlines and how they have shaped the breed. He highlights significant bulls of each decade from the initial Brahman importations to present. A great course for those wanting to expand their Brahman pedigree knowledge.